Alaska Airlines Trials Electronic Bag Tag Program

Alaska Airlines hopes to offer all its passengers the opportunity to skip the line at the baggage check counter. The airline is now the first in the United States to launch an electronic bag tag program. Alaska will be utilizing software and hardware from a Dutch company called BAGTAG. Several major international airlines, such as Lufthansa, KLM and China Southern, currently use BAGTAG’s electronic bag tag technology. But will it become widely adopted here in the U.S.?

According to an Alaska Airlines press release, the carrier is sending out 2,500 BAGTAG devices to its Mileage Plan members to trial the system. Preference was shown to elite-status members who applied for the program, traveled with the airline in the past 12 months and checked at least one bag. The three-by-five-inch devices are attached to luggage with an integrated zip tie. Electronic bag tags are updated with flight information during check-in through the Alaska Airlines smartphone app. This means there is no need to wait at a check counter or stop at a computer kiosk at the airport. Just drop off your bag at the designated location with an activated and updated bag tag.

Alaska Airlines News