National Rated Number for the Third Year in a Row
National Car Rental and sister brand Enterprise earned the highest marks from travel buyers in BTN’s annual Car Rental Survey, as they have since the survey launched in 2015. Avis Car Rental and Hertz ranked third and fourth, respectively, as they have since the survey’s inception, as well. Though scores decreased for all brands in most of the survey’s criteria, buyers did not report a decline in customer service. A third said their car rental suppliers’ customer service has improved since last year, and only 8.4 percent said it had gotten worse.
National, which maintained a healthy lead over its two top competitors, is “wildly successful,” said Abrams Consulting Group president Neil Abrams. “Since Enterprise [Holdings] acquired National, they’ve done a really good job in building and using those brands strategically and tactically to bring the best value proposition at a number of levels to the corporate customers,” he said. “They’ve done an excellent job in developing the one-two punch to the corporate buyer, with the high-end bells and whistles and a secondary more value-oriented offering that can be presented so the buyer has options.”